Importance of sport sponsorships

Zandile Goeieman, a Comic Con Africa exhibitor
Ashwin Willemse
JOHANNESBURG – Mbombela hosts the Rugby Championship title decider between the Springboks and Argentina.
READ: Springboks take on Pumas for Rugby Championship title
Sponsorships have transformed the country’s sporting landscape.
And for many years South African Breweries has been at centre of memorable campaigns with their support.
Vaughan Croeser vice president of marketing at SAB discussed this with eNCA.